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The Palette That Makes Every Day Feel Like Summer ☀️�
  • October 15, 2026
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The Palette That Makes Every Day Feel Like Summer ☀️�

Your summer mood, your way. That's the Tropics kind of feeling! ☀️�

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Why This Palette Deserves a Spot in Every Makeup Bag  Meet (Gold Coast)
  • October 07, 2026
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Why This Palette Deserves a Spot in Every Makeup Bag Meet (Gold Coast)

Discover why Gold Coast is the ultimate versatile palette for effortless everyday to glam looks

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Prime It. Set It. Love It. Meet Twice As Nice
  • September 30, 2026
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Prime It. Set It. Love It. Meet Twice As Nice

A 2-in-1 priming and setting spray to prep your skin and keep your makeup fresh all day.

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The Ultimate Get-Ready Routine with theBalm’s Best-Selling Essentials 💄✨
  • September 28, 2026
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The Ultimate Get-Ready Routine with theBalm’s Best-Selling Essentials 💄✨

A simple get-ready routine featuring theBalm essentials for an effortless, polished look.

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Glow, Blush, Repeat: Why Gold Coast Deserves a Spot in Your Makeup Bag
  • September 23, 2026
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Glow, Blush, Repeat: Why Gold Coast Deserves a Spot in Your Makeup Bag

Discover why Gold Coast is your go-to palette for effortless glow, blush, and everyday looks

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The Sun-Kissed Makeup Routine You'll Want to Wear Every Day (Tropics)
  • September 17, 2026
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The Sun-Kissed Makeup Routine You'll Want to Wear Every Day (Tropics)

Create an effortless sun-kissed look with the Tropics Face Palette, your everyday vacation glow essential

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Effortless Brows Start Here: Meet It’s a Brow Time Brow Gel
  • September 08, 2026
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Effortless Brows Start Here: Meet It’s a Brow Time Brow Gel

Discover how It’s a Brow Time Brow Gel makes your everyday brow routine easier with effortless shaping, natural-looking definition.

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Your 5-Minute Vacation Makeup Routine: Prime, Sculpt, Define & Set
  • August 31, 2026
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Your 5-Minute Vacation Makeup Routine: Prime, Sculpt, Define & Set

Short Description: Get a fresh, sun-kissed vacation glow in just 5 minutes with four makeup essentials. 🌴✨

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Small Step, Big Difference: The Power of Great Brows
  • August 26, 2026
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Small Step, Big Difference: The Power of Great Brows

Effortless brows, polished look, every day.

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The 2-in-1 Beauty Essential You'll Wonder How You Lived Without
  • August 19, 2026
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The 2-in-1 Beauty Essential You'll Wonder How You Lived Without

2-in-1 primer and setting spray for effortless makeup

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Your Everyday Escape: Create a Tropical Flush with Tropics
  • August 12, 2026
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Your Everyday Escape: Create a Tropical Flush with Tropics

Tropics Face Palette for effortless sun-kissed glow.

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Glow Like You're on Vacation: Meet the Gold Coast Face Palette
  • August 05, 2026
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Glow Like You're on Vacation: Meet the Gold Coast Face Palette

Effortless Vacation Glow In Every Swipe.

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